A One-on-One With Linx Dating Creator Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

The Quick Version: whether or not they’re generating modern version of an already-cool product or creating next huge part of technology, singles in Silicon Valley may lead busy schedules — this means internet dating usually becomes apply the backburner. Since 2003, Linx Dating and its particular creator Amy Andersen have already been handling the requirements of these busy, relationship-minded experts with a curated, personalized, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut tech organizations and revolutionary start-ups, so much so that there is also a prominent tv program called after it. Silicon Valley is recognized for the enthusiastic, hardworking, innovative, and committed people who work on these lenders — all of which lends well to a fruitful profession but not always an effective matchmaking life.

“A lot of these individuals are thus focused and their jobs any particular one day they awaken and imagine ‘Oh my gosh, I want to discover my personal match. How do you go-about doing that?'” stated local matchmaker Amy Andersen. Linx Dating is actually how they go about undertaking that.

Launched by Amy in 2003, Linx, for short, is actually a curated matchmaking service for anyone busy, high-profile unmarried professionals in Silicon Valley and the encompassing Bay Area (and all over the world) withn’t had the opportunity to obtain the relationship they want. Today, the business is recognized as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy not too long ago informed all of us towards “aha minute” that started everything, this lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, together with private relationships she builds together with the folks she helps.

Connecting the space Between Single guys in Silicon Valley & Single Women in San Francisco

The inspiration for Linx came in 2000 while Amy was working in private client services at a technology company in bay area but surviving in Silicon Valley. Whether it was at work, through pals, or simply out and about, Amy generally met men and women have been educated, profitable, attractive, and well-rounded, but they had been unmarried and didn’t know the reason why.

Knowing both places well, Amy pinpointed the situation: there are a lot more offered men in Silicon Valley than San Fran and a lot more readily available ladies in San Fran than Silicon Valley. Making use of their family members, pals, and jobs staying in their own respective locations, making the 50-minute automobile visit to fulfill special someone wasn’t the leader in their particular brains, Amy described.

“which was my ‘aha time’ where I thought ‘let’s say we had been to bridge this difference and develop these options for these great feamales in san francisco bay area and these fantastic males in Silicon Valley?'” she mentioned.

Amy then spent the second three years undertaking just as much study as she could, utilizing the woman business-oriented mind attain a much better concept of the business and need for this matchmaking company. In 2003, when she had all her ducks consecutively, she give up this lady task at Merrill Lynch, founded the firm, rather than appeared back.

“Starting Linx has been among the best decisions of living,” she mentioned. “assisting these introductions and offering as a conduit between these class seems to get results very well throughout the last 12+ decades that I’ve been carrying this out.”

Through the Application to the marriage, Amy could there be Every Step

Amy takes an extremely hands-on approach together with her clients from just starting to conclude, getting to know everyone independently, using their own particular wishes and requires through the matchmaking, and offering her professional advice all on the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the quality of the clients. While other matchmaking companies might accept whoever can be applied, Linx has a considerable referral-based vetting program which makes their customers stand out from the remainder. Every aspiring user ought to be recommended by a former or present member, a buddy or get in touch with of Amy’s, or the love.

Amy receives lots of recommendations every single day and displays each choice herself. And whether they’re 22 or 72, Asian or Latino, lawyers or designers, Amy is seeking folks who are intelligent, healthy, relationship-minded, accomplished, committed, and leading fascinating physical lives overall.

“Assuming that a person is actually passionate about their job, that is what i am looking. Beyond that, i am trying to find people that are well-rounded. Whether it is volunteering or cooking or whatever it’s, i simply want to see they own a colorful, fascinating existence,” she mentioned. “if someone else says if you ask me ‘All i really do is work’, I’m not likely attending should work with them. Not simply would they not need balance inside their lives, but to me that is additionally indicative that they do not have time for a relationship.”

Following initial screening, Amy sets up an one-on-one meet-and-greet, which she mentioned is the most essential element of getting litigant. This is where Amy reaches understand person, hear their particular private story, and then determine what theyare looking for in somebody (and whatever they’re not searching for).

Above all, Amy is identifying if her company will be the right complement each party. Whether someone is not 100percent over their ex or can be found in a painful period regarding life, her instinct can tell if the time is actually off.

“The meet-and-greet is a vital session for myself personally but more so for this possibility in order to get good study of what Linx is about,” she mentioned. “men and women derive the answers that they’re interested in through the meet-and-greet, and that’s important because anybody which falls that path becoming a customer, I want to be sure they think ready to embrace this procedure.”

In the event the meet-and-greet goes well, they’re going to come-back for a follow-up meeting with Amy before selecting the membership that is good for them and obtaining began throughout the matchmaking. And while it seems like an extended process, Amy mentioned it really is needed because she wishes every member getting satisfied with Linx and vice versa.

Matchmaking that mixes the Client’s desires & Amy’s Intuition

Besides testing every prospect, Amy normally really the only person at Linx would you the matchmaking, outsourcing her concierge solutions to experts like expert closet stylists, makeup products performers, and psychologists.

“this might be a really tiny, boutique, market matchmaking organization in comparison to most businesses that have big staffs and limbs all around the world and so forth, therefore Linx is actually extremely individualized due to that,” she stated.

Her distinctive matchmaking system combines the granular metrics of precisely what the person wishes in a night out together (their own recommended top, age, earnings, etc. in addition to their deal-breakers) and Amy’s normal skill and intuition for once you understand when a couple belong with each other.

“today, regarding once I developed a match, about 75percent if it is generated by abdomen, that instinct that states ‘Oh my goodness, I think i may get on to some thing right here,'” Amy said.

Predicated on those facets, Amy will take control of, scouring the woman database of eligible singles until she locates the right match for every customer.

Online Pre-Introductions Get Singles Excited About their own Match

Once Amy has actually her ideal pairing, she will e-mail both people a “baby bio” of each and every some other, giving them a picture of the other’s individuality, interests, look, and having all of them excited about how great they’d end up being together.

“I want my customers regarding side of their own chairs, jaws into soil, like ‘OMG this person appears remarkable,'” she said.

They are going to then get to ask Amy questions relating to their particular match and make an effort they want to decide for themselves if they believe it’s appropriate. During this period, Amy in addition guarantees the customers have no idea both, whether through work or social sectors as well as past online dating sites adventures, so we have all on a clean record.

“I find there may be cross-pollination with my clients where they have for some reason have satisfied. I do want to abstain from a scenario where they have already met or they’ve glanced at each other peoples on the web users and there was actually a reason they chose to leave that possibility,” she mentioned.

The amount of time from Amy’s initial email on the pair agreeing to meet up with will take 72 many hours, at that time Amy will be sending all of them a one-page, custom bio with a lot more juicy details, including their very first brands. Amy said she excludes last labels before the very first date to allow them to stay away from Googling both, getting into their minds, and destroying the miracle.

And with Amy being traditional, she requires the guy to contact the girl (no texting or emailing!) within 5 days to set up a nice day where the guy treats their.

Heading Beyond a Matchmaker in order to become a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she doesn’t just send them off regarding basic day with a “good-luck!” She supplies pre-date coaching that throws her consumers at ease and will teach all of them how exactly to slow down their busy resides down (about for starters night) She mentioned this can be particularly important in Silicon Valley, in which everyone is actually working 24/7 and constantly have a million feelings running right through their heads.

“i really want you to eliminate everything close to you, all disruptions in daily life,” Amy said. “i want you to thoughtfully prepare for the time since these fits truly count. A large number is driving to them psychologically and economically, so I want people to look closely at those vital details and don’t forget essential those first thoughts tend to be.”

“Amy features surpassed every expectation and I also would suggest Linx. I have since came across a fantastic man which i’d not need met normally. The audience is getting circumstances sluggish and seeing what the future holds.” — A Linx Representative

Also because every user signs a two-year contract (that is certainly frozen anytime if they satisfy someone special), Amy turns out to be as used as they are contained in this trip and is capable create a connection beyond an expert one. She even receives wedding invitations and images of infants who have been born from previous members.

“that is mostly why i actually do this — it is extremely fulfilling,” she stated. “much beyond my task to be a matchmaker, i am a liaison, confidant, buddy, and adviser.”

Final Thoughts

Thanks to Amy’s dedication, ingenuity, and love for the woman customers, Linx is actually handling an under-served singles industry into the dating market, and she’s only just scraped the surface about what she will provide the Silicon Valley location and the globe. We’re surely getting excited about what arrives next.

“i have worked very hard to build a fantastic reputation of this type, but I feel like We have much more um4m near mething accomplish to get even more diverse and interesting consumers which i could help,” she stated.

For women who wish to join Linx Dating, just click here. For males contemplating enrolling, go here. You may want to follow Linx and Amy on Twitter: @linxdating.